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Buyer negotiation guide · Chicago metropolitan area

What should buyers know about sellers?

Larry Shakman with his signature, Real Estate Broker and Title Agent

Updated October 10, 2026

A stronger offer starts with understanding both sides. You are deciding whether a home is right for you. The seller is deciding whether your offer fits their goals. Understanding their perspective can help us negotiate effectively while keeping your budget, priorities, and interests at the center of the decision.

Watch Larry’s explanation

Captions are included.

Ten things to understand about the seller’s side

01

Every seller has a different set of goals

One seller may want the highest price; another may place more weight on timing or a simpler move. I can ask the seller’s agent what matters to the seller where appropriate. Do not assume you know their priorities just because the home is on the market.

02

The offer is more than its price

Sellers compare financial terms, contingencies, and closing dates alongside price. A strong offer should fit your needs while giving the seller a clear picture of how the transaction would work.

03

Financial readiness helps tell your story

I’ll help you provide appropriate financing or proof-of-funds documentation with your offer. Work with your lender to understand what can be supported. A clear, credible offer is more useful than an ambitious promise you cannot fulfill.

04

Cash does not automatically win

Cash may simplify financing, but a seller still has to consider the price and other terms. If you are financing, we can focus on a well-prepared offer and realistic commitments instead of assuming you cannot compete.

05

Timing can help—or get in the way

Ask about the seller’s preferred schedule, then compare it with what you and your lender can actually do. Useful flexibility can strengthen the conversation, but it should not create a move or closing problem for you.

06

Credits and requests affect the seller’s proceeds

A seller considers what they expect to receive after agreed costs and concessions. If you need a credit, explain it clearly and confirm with your lender that it works. Compare the complete proposal, not just the number at the top.

07

Contingencies matter to both sides

A seller may prefer fewer uncertainties, while a buyer needs to understand and manage risk. I’ll review financing, inspection, and any home-sale terms with you and your attorney before we consider changing them. A stronger offer should still be one you can accept.

08

Inspection requests work best when they are specific

Point to the concern and the information supporting your request. Clarify the needed work or proposed solution. Focus on resolving the issue rather than turning every maintenance item into a disagreement. See the inspection issues guide.

09

Keep the conversation respectful and factual

You do not have to criticize a home to explain your offer. Comparable sales, condition, and clear terms provide a better foundation. Respectful communication keeps attention on the transaction and the solution you are proposing.

10

An agreement needs follow-through

Getting an offer accepted is one step. Meet the agreed deadlines, provide requested information, and raise concerns promptly through your transaction team. I’ll coordinate with your attorney to have any agreed changes documented instead of relying on informal promises.

Understand the seller while protecting your own goals

You do not need to give the seller everything they want. Understanding their priorities helps us identify terms that may work for both sides. My role as your broker is to represent your interests, explain the options, and help you negotiate an agreement that fits your goals.

A practical example: flexibility that actually helps

Illustrative example: A buyer likes a home, but the seller needs a little more time before moving. The buyer has a flexible move date and confirms with the lender that a later closing is workable.

Instead of immediately increasing the price, the buyer can offer a closing date that better fits the seller’s schedule. That may help, although it does not guarantee acceptance. Any arrangement must still work for the buyer and be properly documented. If the buyer cannot be flexible, the answer is to be honest and consider other options.

Before we write your offer

Common questions

Will the seller always choose the highest offer?

No. The seller may also weigh financing, contingencies, costs, and timing. We should present a thoughtful complete offer while staying within your price and risk limits.

Should I start with a very low offer?

Start with a reasoned offer based on the property, competition, and your goals. A low opening offer may begin a negotiation, or it may lead the seller to focus on another buyer. Let’s discuss the likely tradeoffs before choosing the approach.

If I offer the asking price, is the home mine?

No. An asking price does not guarantee that the seller will accept your offer. Other terms and competing offers may matter. I’ll help you review the agreement with your attorney, who can explain when it becomes binding and what obligations follow.

Should I agree to every request to keep the deal together?

No. Compare each request with your goals, budget, and the risk involved. Sometimes a reasonable compromise solves the problem; sometimes the proposed terms do not fit. You should understand the decision and remain comfortable with the agreement.

Let’s start with what matters to you

Tell me your preferred areas, budget, must-haves, and timing. I’ll help you build a personalized search and a buying plan that fits your goals.

Before you make your next move…

Let’s build an offer around the home, the evidence, and your goals. I’ll help you understand the seller’s position, weigh your options, and negotiate terms that make sense for you.

Straightforward answers. Smart solutions. Real results.

Further reading: NAR guidance on comparing and negotiating offers.

About Larry

Larry Shakman is a Chicago-area Real Estate Broker, Title Agent, Consultant, and author of The Top 10’s of Real Estate. His more than 25 years in real estate include hundreds of millions of dollars in sales and 1,000+ transactions.

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