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Seller preparation guide · Chicago metropolitan area

What should I do to prepare my home before listing?

Larry Shakman with his signature, Real Estate Broker and Title Agent

Make buyers notice the home, not a list of projects. Start with cleanliness, condition, and presentation, then decide which improvements are worth your time and money. A thoughtful preparation plan can make your home easier to photograph, easier to show, and easier for a buyer to picture as their own.

You do not have to turn your home into a brand-new house before selling it. The right plan depends on its condition, the homes competing for the same buyers, your budget, and your timeline. My job is to help you distinguish useful preparation from spending that may not pay off.

Watch Larry’s preparation advice

Captions are included.

Ten steps to take before your home goes live

01 / START WITH A PLAN

Walk through before you spend

Look at the home the way a buyer will: from the street, through the front door, and into each room. I would rather help you prioritize work before you hire contractors than have you spend money on improvements that may not strengthen your position. Make a short list of what needs attention, what would help presentation, and what can reasonably stay as it is.

02 / REPAIRS

Address the problems buyers will notice

A dripping faucet, damaged drywall, loose handle, or door that will not close can make buyers wonder what else needs attention. Take care of manageable maintenance items, and get qualified advice on larger concerns. Paint and staging should not be used to cover an unresolved problem.

03 / SPACE

Declutter and simplify

Clear counters, open walking paths, and remove furniture that makes rooms feel crowded. Organize closets and storage areas so buyers can see usable space. Reduce personal photographs and collections enough to help a buyer imagine living there; your home can still feel warm and inviting.

04 / CLEANLINESS

Clean beyond the everyday routine

Focus on kitchens, bathrooms, floors, windows, and the details people notice up close. Dust vents and fixtures, clean cabinet fronts, and pay attention to grout and baseboards. A consistently clean home helps buyers concentrate on the property rather than the work they would need to do immediately.

05 / ODORS

Find the source of unpleasant smells

Pet odors, smoke, mustiness, and strong fragrances can distract buyers as soon as they enter. Address the source rather than adding candles or air fresheners. If an odor suggests moisture or another property problem, investigate it before listing. Ask someone who does not live in the home for a candid opinion; familiar smells are easy to overlook.

06 / FIRST IMPRESSIONS

Make the approach and entrance inviting

Trim overgrown shrubs, remove debris, tidy the yard, and make the front door easy to see and reach. Clean the entry, check exterior lights, and refresh small worn details where worthwhile. The goal is a cared-for appearance. Major landscaping or exterior projects should earn their place in the preparation budget.

07 / LIGHT AND FINISHES

Brighten rooms and choose selective touch-ups

Clean windows, open appropriate window coverings, and replace burned-out bulbs. Consider touch-up paint or a fresh coat where worn finishes dominate the room. Consistent, simple presentation often does more than scattered decorative upgrades. Choose work based on the home and its competition, rather than assuming every seller needs to repaint everything.

08 / PRESENTATION

Arrange rooms so their purpose is clear

Help buyers understand where furniture fits and how they would use the space. Show bedrooms as bedrooms where practical, make dining and living areas easy to navigate, and highlight useful features. Staging may mean rearranging what you own, removing a few pieces, or bringing in professional help; it does not always require furnishing the whole home.

09 / PHOTOGRAPHS

Finish the preparation before photography

Your photographs introduce the home to buyers deciding whether to schedule a showing. Have cleaning, decluttering, and planned touch-ups completed before the photographer arrives. Put away bins, cords, personal items, and everyday clutter. Professional photographs should represent the home accurately and show the features buyers will see in person.

10 / THE LAUNCH

Plan for showings and the first days on the market

Preparation includes making the home accessible. Discuss showing times, pets, valuables, and a manageable routine for keeping rooms ready. Coordinate photography, marketing, availability, and the asking price before going live. A well-presented home still needs a price that makes sense beside the alternatives buyers can tour.

How I help sellers choose what to do first

I start with a walk-through and a conversation about your goals. Then we compare the home with the choices buyers have today. From there, we can separate necessary repairs, improvements to presentation, and larger optional projects. Each recommendation should have a reason, a realistic cost, and a place in the schedule.

“Do I need to remodel the kitchen before I sell?”

Imagine a home with an older but functional kitchen, worn paint in the entry, crowded rooms, and shrubs hiding the front entrance. The seller is considering a full kitchen remodel because nearby listings have newer kitchens.

I would first look at comparable sales, current competition, the condition of the kitchen, and the seller’s timeline. Cleaning, decluttering, freshening the entry, and trimming the shrubs may improve the first impression with less expense and disruption. We can then evaluate whether a targeted kitchen update—or selling with the existing kitchen at an appropriate price—makes more sense.

A remodel is a decision to evaluate, not an automatic requirement. The amount spent on work does not establish the amount a buyer will add to an offer.

Hypothetical example for illustration; this is not a recommendation for a particular property.

A simple order for your preparation plan

Set a budget and completion date before expanding the list. If your timeline is tight, we can discuss the tradeoffs of selling with work still needed rather than rushing into an expensive renovation. Don’t neglect the exterior. Curb appeal is real—buyers can fall in love with a home when they first see it, before they even walk inside. Keep that first impression top of mind as you decide where to focus your preparation.

Questions sellers ask me

Do I have to replace everything that looks dated?

No. Dated and defective are different issues. A functional older feature may be something buyers accept at the right price. Review the whole property and the competition before committing to replacement.

Should I get an inspection before listing?

A pre-listing inspection may help identify concerns and give you time to consider repairs or obtain estimates. Whether it is useful depends on the home, what you already know, your budget, and your timing. Discuss the scope with the inspector and the findings with your real estate team before deciding how to proceed.

Will staging guarantee a higher sale price?

No. Staging can help buyers understand the space and improve its presentation, but it does not guarantee a sale or a particular price. Decide how much help is appropriate for your home and budget.

Should I prepare the home before discussing the price?

Discuss both together. The condition buyers will actually see matters to the pricing recommendation. Read how to price your house before listing, then revisit the recommendation if the preparation plan materially changes the home.

Can great presentation make up for overpricing?

Presentation can strengthen your home’s appeal, but buyers still compare its price with other choices. A polished listing offered above the range buyers find compelling may still receive fewer showings. Read what happens when a home is overpriced.

“Your Marketing Matters”

Want help deciding what to do before listing?

Let’s walk through your home and build a preparation plan around your goals, budget, and timeline. I can help you prioritize the work and connect it to a realistic pricing and listing strategy.

Text or call 630-921-0611 or email Lshakman@reo-property.com.

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About Larry

Larry Shakman is a Chicago-area Real Estate Broker, Title Agent, Consultant, and author of The Top 10’s of Real Estate. His more than 25 years in real estate include hundreds of millions of dollars in sales and 1,000+ transactions. This guide draws on Chapters 5, 23, and 25 of his 2023 book, covering buyer reactions to odors, curb appeal, and ways to increase a home’s demand.

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